New York Fashion Week

Floral Couture on Runway 7 at Sony Hall 

Blooming Big Apple Dreams: Our New York Fashion Week Adventures

New York City, the city that never sleeps, became the backdrop for one of the most exciting chapters in our floral couture journey. 

From garden roses to red carpets, we brought our floral artistry to the global stage of New York Fashion Week (NYFW). 

Here’s a look at our creative adventure, filled with creativity, chaos, and couture that bloomed in the Big Apple.

From Petals to Pavement: Prepping for NYFW

Stepping into NYFW for Runway 7 was a whirlwind of opportunity and excitement. Months of meticulous planning, designing, and sourcing led to this moment.

With the generous support of partners like Malima, RosaPrima, Jetfresh, we had access to an abundance of exquisite garden roses, lashings of textural Greenery and masses of delightful colored gypsophila. 

Our team, fueled by coffee and creativity, transformed heaps of blooms into wearable art. Imagine a studio bursting with petals, scissors snipping in rhythm, and the occasional panicked shout of, “Where’s the floral wire?!” — all part of the pre-show buzz.

The Runway: Where Fashion Meets Florals

On the big day, the energy was electric. The models from Yanii Models, with their grace and poise, became living canvases for our creations. As they walked the Red Carpet draped in floral couture, the audience was captivated by the fusion of fashion and floristry.

Oasis supported us with the base structures of all our creations, their product was the skeleton, the boning of our Couture . 

Design Master allowed us to change the colours of our creations, dramatizing depth and movement, stealing the spotlight. 

Vibrant hues and velvety tones became a symbol of bold elegance, perfectly embodying the Rock edge fashion fierceness we wanted to showcase. 

Cameras flashed, jaws dropped, and whispers of admiration filled the air. It was a moment we’ll never forget.

Media Madness and Memorable Moments

The media reception at Runway 7 was beyond our wildest dreams. 

Our floral gowns graced the pages of fashion blogs and social media feeds, drawing attention from industry insiders and flower lovers alike. 

The contrast of our lush, delicate blooms against the towering city skyline created a striking visual story, reminding everyone to pause and enjoy the beauty amidst the chaos. 

Our pieces embodied an infusion of rock-and-roll edge with the elegance of nature, proving that bold and beautiful go hand in hand.

Behind the scenes, Rod, Shamay, and Neely worked tirelessly with Julia Rose at Aura Hotel to bring her vision to life. Their dedication and teamwork ensured every floral couture piece was nothing short of spectacular.

Why Book Us for Your Event?

If NYFW taught us anything, it’s that flowers have the power to turn heads, spark conversations, and create unforgettable moments. Whether you’re planning a wedding, corporate event, or photoshoot, our team specializes in transforming ordinary spaces into extraordinary experiences with floral couture and installations.

From bold statement pieces to intricate details, we bring a unique, artistic touch that will leave your guests in awe. Let us help you make your event bloom as beautifully as our NYFW designs.

Let’s Create Magic Together

We’re back home, but the buzz of NYFW still lingers in our studio. If you’re inspired by what you’ve seen and want to bring the magic of floral couture to your event, we’d love to hear from you.

Ready to make your next event a masterpiece? Contact us today to discuss your vision. Let’s create something unforgettable, together.

HARD COVER BOOK – ORDER 

Colour My World Joy, Creativity, and a Life Surrounded by Flowers

ORDER YOUR COPY HERE

$49.95AU + Postage 

Colour My World Joy, Creativity, and a Life Surrounded by Flowers

From her earliest days, renowned floral designer Julia Rose has been inspired by
beauty, creativity and, yes, flowers. In “Colour My World,” Rose shares those passions
through her warm, often whimsical personal stories and glimpses behind the floral
design curtain.

Born in Australia, Rose fell in love with creativity and art early in her life and throughout
formative years of exploration, traipsing through rainforests, snorkelling the Great Barrier
Reef and strolling along golden beaches. She’s always loved to paint, weave, carve and
sculpt, but flowers became her medium of choice. 

Her lavish floral couture designs have taken over the world’s fashion runways, and her creative public floral installations have inspired joy in others, giving Rose the inspiration she thrives on to continually create.
“Colour My World” captures Julia Rose’s singular approach to floral design – both in
stunning images and sweetly told tales – and mixes it with a dash here and there of the
colorful, creative life she’s lived thus far. 

Its pages take you along Rose’s vibrant journey, from her early stomping grounds in Newcastle to worldwide fashion runways, red carpets and festivals and back to her bucolic farm in Australia, where she finds the inspiration to fuel her floral magic.

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